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Photo by Antonio Schubert on Wikicommons
Lively shapes with floral details are typical of the time of the turn of the jug at around the turn of the century. / Photo by Antonio Schubert on Wikicommons

Secondhandbags Coco Chanel and tooLouis Vuitton themselves were the big players of the European fashion scene. The influence of Art Deco and Art Nouveau on them cannot be pointed out. They skillfully picked up the ideas of time and let their brands become what they are today: legends.


To change from the 19th to the 20th century, the world took up a strange momentum and there was a lot of changing innovations in Europe within a short period of time: industrialization continued to show up and let cities grow as well as chimneys on the edge of these cities to emit more smoke. The first cars soon joined the first cars, with the help of which the big city jungle could be comfortably and without the help of others. The world was explored, now it has been divided: the age of colonization was in full swing. Driven by new ideas and overwhelmed the world soon fell into a world war, and no less soon after.

At the turn of this new century, however, a new art movement also found its place in the society of Europe and from then on shaped it for more than two decades. 

Photo by prae.hu from wikicommons
Alfons Mucha's "fruit" is one of the many contemporary Art Nouveau illustrations. Flowers, ornaments and fruits as far as the eye can see. / Photo by prae.hu from wikicommons

In addition to art objects themselves, everyday objects, architecture, fashion and jewelry were also created that could be influenced by the new forms and ideas.

AlsoLouis Vuitton  Monogram pattern 



The German -speaking name Art Nouveau is thanks to the magazine youth, which was published in Munich at the time.

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Youth Magazine Cover from 1896. / Photo by Kansallisarkisto on Wikicommons
Photo by University of Heidelberg on Wikicommons
Youth Magazine Cover from 1896. / Photo by University of Heidelberg on Wikicommons

In fashion, groups such as the Viennese workshop of the company brought the idea of ​​a free, non -restrictive women's fashion. The big goal of the Wiener Werkstätte was also to train society in such a way that work professions and art become one and find it as wide as possible.

Bag  beige  Brown 


The “Flappy Girls” sprayed a special spirit of freedom at the beginning of the century.  It was also at home many times, working on the family's first electrical sewing machine with zeal for new designs.  Coco Chanel  In 1926 the Little Black Dress, which she devised, was to be admired as an illustration in the American Vogue.

Photo by Helen Dryden on Wikicommons
Cover Vogue June 1913. /Photo by Helen Dryden on Wikicommons
Photo by Halloween HJB on Wikicommons
Cover Vogue January 1922. /Photo by Halloween HJB on Wikicommons

The goddesses of the Silverscreen era contributed to the rest: cinemas opened their goals before the first home solutions for television and showed the latest trends in films from overseas.  Katherine Hepburn is also known: she has not been forgotten, especially for her intelligent and idiosyncratic canvas figures. Appropriately, she often wore pants herself, which was extraordinary for women at the time. The roles she embodied and her own personality became an icon of emancipation and the "modern woman".



Art Nouveau was also implemented in the picture of many cities. To date, Zurich can also be proud of its buildings, which have been decorating the cityscape for more than 100 years.  https://art.nouveau.world/zurich. Here Zurich Art Nouveau can be experienced virtually and city tours for those interested in art can be planned excellently. After the end of the Second World War, ideas gave way to timeless and playful architecture of need in many European cities to make the city centers habitable again as soon as possible and to fill with life. The result was buildings, as are often built today: the ideas of the Bauhaus, for example, led to reduced lines with purpose -oriented structure. Never again was built with such detail and playfulness as at the time of Art Nouveau.

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Entrance to the Paris Metro Station Abbesses. / Photo by ISTE Praetor on Wikicommons
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Door hink from the Art Nouveau period. / Photo by szczebrzeszynski on wikicommons

Villas from the Art Nouveau period are often used today as schools, practices or law firms. 

As soon as passing, details can provide details on the doors of this building about belonging to Art Nouveau and thus also about the age of the houses.Colorful glass windows in the Tiffany style were also widespread. Here, too, floral elements, patterns and also the human body served as design inspiration.

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Art Nouveau Architecture in Strasbourg. /Photo by Stefanrevollo on Wikicommons
Photo by Stefanrevollo on Wikicommons
Art Nouveau Architecture in Strasbourg. /Photo by Stefanrevollo on Wikicommons


An independent branch of the Art Nouveau was built around 1900: the style Sapin also took up natural elements, at its center the fir stood. 

"Seule la nature est inspiratrice", "Only nature inspired". It became known as Le Corbusier later the lead motif of the movement, whose students also included Charles-Edouard Jeanneret. Interestingly, its own work has developed over the years in a different direction: Le Corbusier’s designs are still known for their functionality, but above all for a reduced design. To date, many of his designs have appeared fresh to futuristic. His furniture is still traded as a design classic and symbolically stand for a modern furnishing style with curved steel pipes as the material of choice. He and colleagues of the Bauhaus finally led the ideas of functionality to the extreme and replaced the floral Art Nouveau through a clear and still modern architectural style.

The crematorium of La Chaux-de-Fonds was completed in 1910 and is considered a masterpiece and the most complete example of the fir style. The Villa Fallet is a particularly beautiful example where the young Le Corbusier also participated. The design is characterized by a clearer line and thus stands out from the many other local European Art Nouveau movements.

Photo by Aline Henchoz on Wikicommons
Villa Fallet in Swiss style Sapin. / Photo by Aline Henchoz on Wikicommons

Unfortunately, the invigorating, positive movement of Art Nouveau came to an early end and had no chance to develop sustainably. The European countries plunged crises into emergencies, the answer were authoritarian regime. The rest is unfortunately also history.

Today the Art Nouveau is often cited after it was in the Sleeping Beauty sleep for decades and was considered to be out of date. The patterns find their place on clothes and bags and again decorate many furnishing houses in the form of pillowcases and other home accessories such as candlesticks. Wallpapers with graphic Art Nouveau patterns also manage to give living space a special touch today. Many of these patterns exude a special elegance. Art Nouveau furniture is now also something special and can be integrated into a stylish house. Real classics of the stars of the time are traded high today. Probably the one who has the right Louis Vuitton classic, for example to decorate it on a armchair by Hector Guimard.Monogram Canvas classic  Louis Vuitton’s Speedy 


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