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“There is no limit to beauty”

The founder and namesake of the well-known, Italian company for high-quality fashion and accessories was Salvatore Ferragamo, which was born in 1898 at Avelino in Italy. Already early he discovered his interest and talent for the processing of leather. So he should have already designed shoes for his sister at the age of nine years. After learning the craft of the shoemaker, several stations ultimately led him to Los Angeles, where he successfully made designs for film productions in Hollywood. In 1927 Ferragamo returned to Italy to settle there. After turbulent first years, he managed to expand the company successively, in 1955, 350 pairs of shoes were already made daily from more than 700 employees. With the death of the company founder in 1960, his daughter Fiamma Ferragamo took over the creative direction. Over the years, further product groups joined the assortment, next to shoes, the company today also provides luxury bags, watches, perfumes and accessories. Time of his life Salvatore Ferragamo was considered a visionary, his designs were characterized by high experimental pleasure, which caught in many novel ideas. On Ferragamo, the first shoe models go back with an additional spring, which makes wearing high women's shoes enormously easier. He experimented with transparent and other exotic materials, after his death he left 350 patents. As one of the most famous recognition signs of the brand, the Salvatore Ferragamo Gancini logo applies. This symbol is formed in the form of a horseshoe. It finds its use in different variants on belts and other closures. For the first time it found his use in 1969 as a buckle on a handbag. In addition, there are also textiles of this sign, often in the form of a pattern. Many handbag models are characterized by a simple elegance, designs with unusual prints and strong colors still keep the experimental spirit of the company founder alive today. In addition, the pockets are still characterized by excellent processing quality. The most famous and sophisticated handbags of the company are probably the well-known Studio Bag and the models of the Margot series.

Salvatore Ferragamo was born on June 5, 1898 near the town of Avelino. In the 30s, his shoe designs were spectacular. All of Hollywood was soon a customer, among them none other than the famous actress Audrey Hepburn herself. Ferragamo experimented with exotic leathers and other unusual materials, but was also inspired by history. A nice example of this are the Platteau shoes designed by , which did not exist in this form at the time of their release, but have some models from the past. Even more recent designs surprise with interesting materials, so regularly transparent plastics and natural materials such as raffia find their way into the collections.

Salvatore Ferraro is one of the most famous and important "Made in Italy" labels. The company's designs reveal a high standard of materials and workmanship. Designs of the company often bear a logo called Gancini as a distinctive mark. This symbol is said to be inspired by the iron gates of Palazzo Spini Feroni in the center of Florence and details taken from equestrian sports. The Mancini symbol is used as a single ring or doubled. The Gancini symbol is also often used on canvas variants of the house in a repeat and thus serves as a pattern template for bags and other textiles.

Over the years, a variety of luxurious handbags have been introduced under the Ferragamo name. From elegant shoulder bags to practical Tote Bags, for every purpose the traditional Italian company offers the right tool. Among the most popular bags are certainly the Gancini Top Handle Bags. With their clear shape and shiny details, the bags always add a classic, elegant element to outfits.

Ferragamo Lock mid-2022 partnership with one of the largest online retailers of luxury goods in the world, with the aim of getting closer to the younger generation and having a greater presence online. The company is already further ahead in other technological areas: the Ferragamo concept store in New York has been offering options for creating customized NFT art, digital mirror booths and holography-assisted sneaker customization. The concept was created in collaboration with multidisciplinary New York-based design studio De-Yan Damit. With these fresh ideas, the company aims to offer a new and modern shopping experience on site.