The company Fendi was founded in 1918 by Adele Casagrande an exclusive fur and leather goods store in Rome. After her marriage to Edoardo Fendi, the couple decided to rename the company. The company remained in family hands even after the passing of the founding couple. The five daughters each received an equal share of 20% and were from then on responsible for different areas in the company.

One of the most popular bags of the label Fendi represents the Peekaboo, introduced in 2009. The bags were unique at the time of their release with their metal strips on the top opening and their twist closure. Fendi's By The Way Bag is also among the company's most famous It Bags. The understated shape exudes modernity and elegance in equal measure. The Fendi Baguette is another legendary model from the label. Originally introduced in 1997, the Bag remains in the ranks of best-sellers to this day. The Bag features a Zucca FF buckle on the front flap and to this day is wrapped in countless canvas and leather variations. In general, bags in Fendi's well-known Zucca and Zucchino pattern variations are very popular and are among the label's most sought-after bags. Bags are offered in a variety of forms, from the practical Tote Bag to a stylish clutch, Fendi's Zucca and Zucchino patterns are a stylish option for any occasion.

Fendi's famous Zucca and Zucchino patterns both trace back to the legendary Karl Lagergeld. The pattern of two interlocking F's sets the company's initial letter in a pattern repeat. Zucca Canvas represents a flatter version of the pattern, Zucchino Canvas shows a finer version. Brown, finely shiny variants are the most common, but there are also Fendi bags whose canvas is green or blue, for example.

Yes, no other name outside the founding family is as closely associated with the label as Karl Lagerfeld's. From 1965 until his death in 2019 was designer for Fendi's fur and women's collections. Even though Karl Lagerfeld was responsible for creative designs for many different companies over the years, the duration of the collaboration between the two parties was unique. Kalt Lagerfeld is also credited with the first design of Fendi's Paquin pattern. The gold and dark brown striped pattern was introduced as early as 1983 and remains one of the house's signature designs.

In 2021, the label's first haute couture collection was unveiled under the artistic direction of British designer Kim Jones. Prior to that, the company was accepted into the Parisian fashion association Chambre Syndicale de la Haute Couture, a basic requirement to offer true Parisian haute couture.

- Check the pattern of the Bag and make sure it matches the real pattern repeat of the Zucca or Zucchino pattern. A genuine Fendi symbol consists of two interlocking F's, one of which is upside down. Apparently fake bags often use the letter L instead of the letter F's.

- Check the hardware. A close look at the details should show engravings of the brand name. Counterfeits usually do not have every last detail on rings and zippers. If the engravings are missing entirely, it is safe to assume a fake.

- Fendi bags made of genuine Zucca canvas have a silk content and are very durable. Fake Fendi bags are usually more flexible and made of inferior materials.

- Make sure inside lining is brown. Genuine Fendi bags always have brown linings, while fake bags are often green.

- Fake bags may have linings that have been glued on or have uneven stitching. Genuine Fendi bags have near perfect seam lines.

- Genuine Fendi bags are made in Italy and will indicate this by stating "Made in Italy". If the Bag bears a different designation or none at all, it is a fake.