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Craft is the essence of Loewe.

Loewe was founded in 1846 as a workshop of leather craftsmen in Madrid. In 1872, the German merchant Enrique Loewe Roessberg came on board and gave the house his name, and in 1905 King Alfonso XIII appointed. Loewe became the official purveyor to the Spanish royal family. In 1963, the house on London's Old Bond Street opened its first store outside of Spain, and in 1970 the Spanish painter Vicente Vela designed the anagram, the four intertwined L's, which are still used today.

In 1996, LVMH became sole owner, and in 2013 Jonathan Anderson took over creative direction. He took Loewe back to its artisan roots and compared the house to a chair that had been painted over too many times and needed to be stripped back to the wood. His first signatureBag, the Puzzle, released in 2015, followed by designs like the Gate and the Luna. In 2016, he launched the Loewe Foundation Craft Prize, which honors artisans from around the world, and in the same year he opened Casa Loewe in Madrid as the house's flagship store.

Since March 2025, Loewe has been led by Jack McCollough and Lazaro Hernandez, the founders of Proenza Schouler. Their first collection, shown in Paris in October 2025, continues the spirit of the house in its own way, with bold colors, clean sculptural shapes and new bags like the Amazona 180. Leather craft remains at the heart of everything Loewe creates.

Loewe has been working with leather since 1846, and it shows in the details. The bags are defined by their shapes rather than big logos, and finishing touches like hand-painted edges are part of the house's signature. Many pieces are made in Loewe's own Spanish ateliers in Getafe, near Madrid, and in Barcelona, where artisans use techniques such as marquetry, appliqué and embossing.

Start with the Anagram: the four interlocking Ls should be perfectly symmetrical, with even spacing. Stitching should be neat and consistent, with no loose threads or visible glue, and the edges cleanly painted. Inside, look for a leather tag with the LOEWE name and a serial number pressed into the leather, never printed on top. Since good fakes can copy single details, judge the bag as a whole rather than relying on one feature.

The logo is called the Anagram: four interlocking Ls, designed in 1970 by the Spanish painter Vicente Vela. On bags like the Gate it's embossed right into the leather, a quiet detail that suits the house's craft-first style.

The Amazona (1975) is the house classic, a soft, briefcase-inspired bag named after the warrior women of Greek mythology. The Flamenco, first introduced in the 1970s, is known for its distinctive leather knots and cinched shape. Under Jonathan Anderson came the Puzzle (2015), built from geometric leather panels that fold completely flat, and the Hammock (2016), which changes shape depending on how you carry it. The Basket bag, handwoven from raffia by artisans in Morocco, has become a summer favorite since 2017, while the Squeeze (2023) brought a softer, slouchy silhouette finished with a chain detail.

Since March 2025, Loewe has been led by Jack McCollough and Lazaro Hernandez, the founders of Proenza Schouler. They follow Jonathan Anderson, creative director from 2013 to 2025, who created the Puzzle, the Gate and the Luna.


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