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A freshly cleaned gabardine coat is all he needs. But who is behind this iconic brand and what is the story behind it?

The brand is Burberry.

In 1885, Thomas Burberry founded the fashion house that is now world-famous for its timeless designs and innovative materials. Thomas Burberry, a young draper from Basingstoke, England, invented the weatherproof gabardine fabric, which is breathable and water-repellent. This innovation revolutionized the fashion world and laid the foundation for the brand's success.

Burberry is also known for its iconic check pattern, which was first introduced in the 1920s. This pattern, originally intended as a lining fabric for trench coats, is now a globally recognized symbol of luxury and elegance.

Today, Burberry offers a wide range of products, including the coveted Burberry Tote Bags, Burberry Belt Bags and the Burberry Handbag Horseferry Printed Canvas. Each of these bags combines traditional craftsmanship with modern design and is a must-have for fashion-conscious handbag lovers.

The Burberry story is one of innovation, tradition and timeless elegance. From its beginnings as a small store in Basingstoke to a global fashion empire, Burberry has always had its finger on the pulse and remains a leading brand in the fashion world.

The beginnings of Burberry

Thomas Burberry, a young draper, opened his first store in Basingstoke, England in 1856.

He had the vision to revolutionize the clothing of his time. While his contemporaries relied on heavy, inflexible fabrics, Thomas was looking for materials that were both light and robust. This led to the invention of the famous gabardine fabric, which was both water-repellent and breathable.

Burberry's innovation was to have a significant influence on the further development of the company. Clothing that offered protection from the elements and was stylish at the same time quickly became popular.

With this new material technology, the brand began to experience an impressive rise. The quality and functionality of Burberry products made them the preferred choice of explorers, soldiers and even the royal family. The foundations for future global success had been laid.

Thomas Burberry: The founder

Thomas Burberry was born in Brockham Green, Surrey, in 1835. He developed a keen interest in textiles and their applications at an early age.

In 1856, at the tender age of 21, Burberry opened his first store in Basingstoke. His innovative spirit and commitment to quality led to the creation of gabardine fabric in 1879, which was both weatherproof and breathable and laid the foundations for his later success.

Burberry did not remain a local phenomenon for long. His designs soon found favor with the British upper classes and members of the royal family. The brand quickly established itself as synonymous with quality and sophistication, paving the way for global expansion.

Thomas Burberry's vision and inventiveness led the way for the fashion industry. Today, the brand still bears witness to his philosophy of creating functional yet stylish clothing that meets the highest standards. This pioneering spirit lives on in collections such as the Burberry Tote Bag, the Burberry Belt Bag and the Burberry Handbag Horseferry Printed Canvas.

The first store

Thomas Burberry opened his first boutique in the heart of Basingstoke in 1856.

This modest initial phase was characterized by Burberry's unwavering belief in quality and innovation. The then 21-year-old entrepreneur did everything he could to realize his vision of functional yet stylish clothing. His commitment to excellent craftsmanship and customer-oriented solutions quickly attracted the attention of the fashion world.

The opening led to remarkable acceptance among consumers at the time. Within a few years, Burberry managed to build a loyal clientele who appreciated its creative designs and high-quality materials. These early days in Basingstoke laid the foundations for later worldwide recognition.

Thomas Burberry's first store marked the beginning of a legendary fashion empire. The company's original values of innovation and quality have endured to this day and are reflected in every iconic accessory, be it the elegant Burberry Tote Bag or the stylish Burberry Belt Bag.

The iconic trench coat

In 1856, at the tender age of 21, Burberry opened its first store in Basingstoke. His innovative spirit and commitment to quality led to the creation of the gabardine fabric in 1879, which was both weather-resistant and breathable and laid the foundations for his later success.

Burberry has always been characterized by its innovative strength and technological progress. Be it the development of new materials or the use of modern technologies, Burberry is constantly setting new standards.

One particular example of this is the unique gabardine fabric, which Thomas Burberry invented and patented himself. This material revolutionized the textile industry with its water repellency and breathability.

Burberry was one of the first fashion houses to present its collections online.

With its innovative spirit, the brand invested in digital technologies early on and enabled its customers to discover and purchase collections in real time. This underlined Burberry's commitment to combining tradition with modern progress and always being at the forefront of the fashion world.

The importance of the trench coat

The trench coat is undoubtedly one of Burberry's most recognizable garments, deeply rooted in the House's history and a symbol of timeless elegance. Originally developed for the military, it now reflects sophistication and functionality, both on the streets of fashion capitals and in current collections.

Its popularity grew through celebrities and movie stars wearing the iconic garment. One of the most famous examples is Humphrey Bogart in "Casablanca."

Traditionally made from gabardine, the trench coat offers protection from wind and weather. These properties made it particularly indispensable for soldiers in the First World War.

Apart from its practical function, the trench coat became a fashion statement. Its characteristic details, such as the double-breasted buttons and the belt, made it an unmistakable classic.

Today, the trench coat is not only a practical but also a stylish item of clothing. Burberry is constantly reinterpreting this iconic product to meet modern demands without abandoning its roots.

Its influence on the fashion world remains unbroken. Each new season shows that the Burberry trench coat continues to play a leading role in the closets of fashion enthusiasts around the world.

The Burberry stripe design

The Burberry stripe design, also known as the Burberry check pattern, is a trademark that is instantly recognized around the world.

Through a clever combination of colors and shapes, each Bag has its own unique character.

This iconic check design can be found on a variety of products, from the Burberry Tote Bag to the Horseferry Handbag.

The design is particularly prominent on traditional accessories such as scarves and umbrellas, making the stripe design a symbol of British elegance and precise craftsmanship. It is a symbol of timelessness and innovation that has delighted and inspired fashion enthusiasts for decades.

Expansion and internationalization

Burberry's rapid expansion began as the company gained increasing international recognition. Exclusive boutiques were opened in world-famous cities, which not only increased global awareness, but also underlined the aim of bringing luxury and elegance to every corner of the world.

Expansion to Asia

The expansion into Asia was a strategic milestone for Burberry on its way to becoming a global luxury powerhouse.

In 2016, motivated by increasing demand, Burberry opened numerous new flagship stores in China and Japan to bring its luxurious collections to Asian fashion connoisseurs.

It is an area where they have had exceptional success, thanks to a carefully crafted strategy tailored to the unique cultural preferences and luxury demands of the Asian market.

This expansion not only allowed them to enter new markets, but also to establish a close connection with their Asian clientele, characterized by tradition, quality and innovation.

Asia is now one of the strongest growth regions for Burberry, where they continue to produce highly sought-after products such as the Burberry Tote Bag and the Burberry Handbag Horseferry Printed Canvas.

Burberry in the USA

Burberry's expansion into the USA marked a significant step forward for the British fashion house and contributed to its global presence.

  • New York CityThe Burberry flagship store on Madison Avenue is a tribute to British elegance.

  • Los AngelesAnother important location that combines West Coast culture with the brand.

  • MiamiBurberry opened a modern store here that reflects Floridian vibrancy.

  • San Francisco: An important base that showcases the brand in the technological heart of America.

The brand has succeeded in inspiring American consumers through a combination of tradition and innovation.

These strategic locations have helped Burberry to further expand its reach and influence.

Modern Burberry accessories

Burberry has firmly established itself in the fashion industry in recent years through its versatile accessories. From the stylish Burberry Tote Bag to the modern Burberry Belt Bag - the collections reflect a harmonious blend of tradition and contemporary chic that always meets the highest quality standards.

These coveted accessories are not only functional, but also a symbol of class and elegance. The meticulous workmanship and striking design make them indispensable companions.

Burberry Tote bag

The Burberry Tote Bag is a symbol of timeless elegance and functionality. It impresses with its classic design and high-quality materials.

  1. Burberry Haymarket Check ToteA tribute to the iconic check pattern.

  1. Burberry Leather Tote: Minimalist style paired with luxurious leather.

  1. Burberry Vintage Check Canvas Tote: A combination of ruggedness and traditional design.

  1. Burberry Horseferry Print Tote: A modern twist on classic patterns.

  1. Burberry Medium Banner Tote: Practical and stylish, ideal for everyday wear.

Each model of the Burberry Tote Bag collection combines functionality with timeless chic.

These bags are more than just fashion accessories; they represent class and style.

Burberry Belt Bag

The Burberry Belt Bag is a prime example of fashionable functionality and urban chic. It combines style with practicality and is a must-have for every wardrobe.

  1. Burberry Vintage Check Belt BagA tribute to the classic check pattern.

  1. Burberry Monogram Stripe E-Canvas Belt Bag: Fuses vintage aesthetics with modern design.

  1. Burberry Horseferry Print Nylon Belt Bag: Sturdy and stylish at the same time.

  1. Burberry Medium Nylon and Leather Belt BagCombination of durable materials and classic design.

  1. Burberry Logo Print Belt Bag: Sets clear accents with the prominent logo print.

Each model impresses with innovative designs and high quality. They are perfect companions for on the go.

The belt bags are both practical and fashionable and add a touch of luxury to any outfit.

Burberry Handbag Horseferry Printed Canvas

The Burberry Handbag Horseferry Printed Canvas embodies the vibrant spirit of London with its striking graphics and quality materials.

Launched in 2016, this handbag reflects Burberry's commitment to combining traditional craftsmanship with modern aesthetics. Thanks to its striking color combinations and robust canvas material, it attracts everyone's attention.

It instantly adds a unique urban charm to any outfit and is suitable for everyday use as well as special occasions. The Horseferry print is reminiscent of Burberry's British roots and celebrates the iconic London address.

With carefully designed details and a well thought-out interior layout, the Bag offers not only style but also functionality. It represents the perfect symbiosis of fashion and practicality.

This Bag is a true masterpiece for every fashion enthusiast, characterized by quality and iconic design.

Other famous designer bags

The Burberry Bag remains unforgotten.

Other outstanding pieces are the Burberry Tote Bags. These generously cut bags not only offer enormous storage space, but also impress with their iconic checked pattern and robust materials. They combine fashion and function like no other Bag and are an indispensable companion for everyday life.

The Burberry Belt Bag is another highlight.

It combines contemporary design with practical elegance. With multiple compartments and an adjustable strap, it allows its wearers to stay organized in style.

The Burberry backpack models show remarkable versatility and high-quality workmanship. They are perfect for urban explorers and offer an elegant solution for carrying everyday essentials. Overall, these bags symbolize Burberry's innovative and heritage-conscious vision, which focuses on both fashion and function.

Burberry today: continuity and change

How has Burberry asserted itself in today's modern fashion world while retaining its classic roots?

Since 2016, under the leadership of CEO Marco Gobbetti and Creative Director Riccardo Tisci, Burberry has undergone a dynamic transformation. They have preserved the company's iconic British heritage while renewing and adapting the brand for today.

It is no easy task to unite tradition and modernity, but Burberry succeeds masterfully. This is evident in collections that continue to honor iconic designs like the trench coat while incorporating innovative fashion elements.

One example of this is the handbags featuring the iconic Horseferry print, such as the Horseferry Printed Canvas. These bags combine classic design elements with contemporary flair, appealing to a wide audience.

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