Gucci is a well-known Italian fashion house, which embodies the Italian "Dolcé Vita" in a unique manner. The enjoyable life is celebrated in a variety of colors and refined designs of its products, which is greatly inspired by the time of the 70s. The rather restrained models are significantly influenced by equestrian sports and have their origins in the former corporate years. This background is still apparent in today's Gucci Log, which can be interpreted as two intertwined stirrups. Of course it is also for the inital of the founder, Guccio Gucci. When Guccio Gucci founded his small workshop for leather goods in 1921 in Florence, still can not be guessed which glorious way his company will break in the future. Unfortunately, the rise of the brand began only after the death of the founder in the 1950s. Soon the first business in the United States was opened and famous personalities of their time, such as Grace Kelly or Jackie Onassis, became aware of the brand. With the launch of Jackie 61, named after the fashion icon Jackie Onassis and later wife of US President John F. Kennedy, the brand triggered a huge hype. Even with creative corporate cooperation, the company went new ways. Thus, with the Cadillac Seville Gucci, a luxury car of no other than Aldo Gucci was designed, the son of company founder Guccio Gucci. Family roll after the steep climb and successful years, in which the shine of Gucci reached the whole world, began a time of turbulence and personal disasters. With an increasing age, the formative figure, Aldo Gucci, has overwritten more and more of his company constituent to his 3 sons. Out of anger and disappointment about his release, Paolo blacked out his father among the American tax authorities. These actually realized that the profit of Aldo Gucci was too low and the Patriarch was sentenced to a year in prison at the age of 81- years. The Gucci brand had made much of its gloss at that time and Maurizio Gucci sold the last shares of his family in 1993. But the sad highlight of the Dramas was only reached two years later with the murder of Maurizio Gucci, which was arranged by his ex-wife . As a suitable final act, Aldo Gucci has made his entire fortune of his illegitimate daughter Patricia. Resurrection Only with the appointment of Tom Ford 1992 as a chief designer Gucci was able to build on old glory times again. During this time, creations adopted a new elegant form that emphasized the sensuality and feminine stronger. Since 2015, today's chief designer Alessandro Michele is in office, which shakes the fashion world with its oriental designs and colored prints. Even with handbags, he has created a new classic with the Gucci Marmont, which has become one of the most desirable models in a short time. In addition, the assortment of venerable classics such as the Gucci Jackie Bag or the Gucci Queen Margaret and their reinterpretations are dominated by Gucci handbags. After a moving story with many heights and depths, Gucci has arrived again in Design Olymp and not indispensable from there. The joie de vivre of this brand is unique and represents Italianità and the joyful enjoyment of exclusivity